Accurate Rank Checking in Google for Different Geographical Locations

One of the most important and common measurements of ranking success is the search engine results position. Since this factor is quantifiable, it should be very easy to measure the success of an SEO campaign. As you might guess with anything concerning SEO, it's not as easy to determine as you might think. Geographical location plays a major role; this article will explain how to take that into consideration.

If one didn't consider geographical location as a factor, one would think ranking a website accurately is a straightforward task. Say a website ranked at position 15 in Google before it was improved with SEO, but after SEO it ranks at position 5 for the chosen keyword(s). Then we can say it reached the first page, and that the SEO campaign was successful.

However, the ranking we check is just the tip of the iceberg with respect to client expectations. For example, say you have a client who is US-based and targeting Google.com US, and you are an SEO specialist living in the UK. Of course, your client's and your geographical locations are different, and so are the ranking results you see; they are not exactly the same. Initially, we've observed this to be different and discussed some useful geo-targeting techniques.

Say you check rankings for his targeted keyword "widgets," and it ranks at position five in www.google.com -- but you are in the UK. His site might still be ranking at position nine, or even worse, on Google's second page, like position 15, in www.google.com when checked in the US.

This article provides tips and techniques for effectively checking the ranking of websites for the targeted keywords in Google. Using these techniques, any SEO practitioner can accurately check rankings in Google with differences in geographical location or Google country-targeted search engines (Google.co.uk, Google.com.au, and Google.com) taken into account.

Source : seochat.com