Know and Understand What Your Customers!

Better understand the consumer or your target market is inevitable if you intend to be a successful Internet business. Only by knowing the customer who you are, you can capture their needs and desires, find out more about what they really expect from your products, and what their strongest reason to finally buy your product. By knowing all the above points, you will be easier to prepare an appropriate marketing steps.

How to recognize and understand your customers?

To find and identify the customer, usually done through a consumer survey to map and know the consumer behavior. In the Internet business, it also can be done either in the form of online survey or poll online. Another way is more simple as using social networking that demand is now so great today.

Like for example with Facebook, you can use to get closer you with prospective customers and your customers. Example as Acha410 done by creating a group on facebook is a
gathering place for people who have similar interests. To better identify and understand the consumer, through these channels, you try to find answers to the following questions to find the big picture in your customer's true. Some of the following question:

• By the way consumers buy products that I offer? Is directly via your website, or earlier through an ad I put on the site A, or ads on the site B, or through advertising that you put in the newspaper?
• Who are the most influential in determining the decision to buy a product? Husband or wife if the household? Or project leader or manager if in an enterprise?
• How your consumer habits? Would they like to play for Facebook? Or like to use Yahoo Messenger?
• What is the main motivation of consumers to buy your product? Is to improve the quality of life, become healthier, better-known, looks more cool, or what?

If the online survey through, the things above will find the answer faster. However, if you use such as Facebook, it needs a little more patient. For example you need mengoreknya slowly through the interaction you do. Still, the benefits, you'll know every customer you much better.

Before I end, I added some marketing tips to increase sales. This is still something to do with the points on the last question about the main motivation in buying consumers. Consumer motivation is closely related to the name "desire". Confused and do not need to understand the long debated which of the "wants" and which ones are the "needs" of consumers. For although the two differ, but what is clear, both to encourage the purchase by the consumer.

The interesting thing I observed, the factors that desire sometimes much stronger than demand factors. Do not believe it? Try to observe or recall your last minute shopping done. Are groceries you buy everything you need? Maybe you did not answer. After arriving home, you realize that buying patterned socks are cute, but you will buy a handkerchief. You buy an item, even though the goods were previously not in the list of your shopping plans. But because you, me, and most people preferred to buy the product, the desired product (although it does not have the money and also not needed), so the product will still be purchased.

So, if you are able to nurture such a strong desire in the hearts of consumers on your products, I guarantee your product sales will be dashed. Prove it!